2008 Press Release
NavigationArts Selected to Redesign Calvert's Website
MCLEAN, VIRGINIA, February 12, 2008 – NavigationArts, a leading user experience design consultancy, today announced that Calvert, a diversified investment management with approximately $15 billion in assets under management, has selected the firm to design and develop its new website. NavigationArts will rearchitect Calvert's site to better serve their existing customers and more effectively communicate with a new generation of Web-savvy investors.
"Calvert's historical commitment to delivering responsible and sustainable investment strategies to investors sets the organization apart from most other financial institutions," said Leo Mullen, NavigationArts CEO. "We are pleased to design a website that conveys the value of Calvert's approach and maximizes the site’s potential as a business driver."
Improving the navigation scheme and the organization and categorization of content will be critical to engaging prospective investors. In particular, it is important that site visitors can easily access powerful messaging about the value in socially responsible and sustainable investing. With this engagement, NavigationArts will leverage their expertise in user experience design services, including information architecture, interface design, user testing, and content management design.
About NavigationArts
NavigationArts is a user experience consultancy that provides Internet strategy, usability, information architecture, interface design, content management, and development services. The firm creates exceptional online user experiences that drive business value for communications and commerce.


















