Charlotte Observer Selects NavigationArts for Website Redesign

MCLEAN, VIRGINIA, December 12, 2007 – NavigationArts today announced that the firm has been selected by The Charlotte Observer to execute a complete redesign of their website, www.charlotte.com. The Charlotte Observer serves over 200,000 readers in the Charlotte, North Carolina area making it the largest newspaper in North and South Carolina.

NavigationArts will employ their user-centered design process to improve the online user experience and ensure increased engagement with site content. The project will kick off with a series of stakeholder interviews to assess business goals and requirements to make certain the needs of site visitors, editors, and advertisers are met.

“With our expertise in user experience design and web strategy, NavigationArts is well positioned to enhance the online user experience for the Charlotte Observer’s readers,” said Leo Mullen, NavigationArts CEO. “The Charlotte Observer is a very important paper in one of the fastest growing metro areas in the country, and NavigationArts will do our best work to help them reach their audience.”

About NavigationArts

NavigationArts is a user experience consultancy that provides Internet strategy, usability, information architecture, interface design, and development services. The firm creates exceptional online user experiences that drive business value for communications and commerce.