NavigationArts supports National Geographic and The Ocean Conservancy with environmental microsites

MCLEAN, VIRGINIA, April 10, 2007 — NavigationArts has just signed two new clients, The National Geographic Society and The Ocean Conservancy, for two environment-related Web projects.

For National Geographic, NavigationArts will provide design support for a sponsored microsite, “Water Watch,” which will be accessible from www.nationalgeographic.com. Sponsored by DOW, the microsite will focus on raising awareness of global water issues and promoting the Blue Plant Run, a 14,000-mile around-the-world relay that will raise funds to provide safe drinking water where it is currently unavailable. NavigationArts will provide user interface (UI) services including Flash-based interactive maps and advertisements.

For The Ocean Conservancy, NavigationArts will design and develop the “Ocean Footprint Calculator” for www.oceanconservancy.org. Similar in concept to the popular Web carbon calculator associated with An Inconvenient Truth (www.climatecrisis.net), the ocean footprint calculator will calculate individual impact on ocean degradation. NavigationArts will help develop the content and provide Flash-based and other rich Internet application development services.

“We are thrilled to provide design services to two such respected organizations and on projects with such important goals,” said Leo Mullen, CEO of NavigationArts. "The clients are great, the work is interesting and challenging, and the mission is important. This win-win is personally my favorite kind of project."

About NavigationArts

NavigationArts is a strategic consultancy that provides Internet strategy, usability, information architecture, interface design, and development services. The firm creates exceptional online user experiences that drive business value for communications and commerce.

About The National Geographic Society

The National Geographic Society was created in Washington, DC in January 1888 for "the increase and diffusion of geographic knowledge." The Society mirrors the world and all that is in it through incisive magazines, maps, books, films, and interactive media. Visible Society activities include its National Geographic magazine, published in 28 languages, the National Geographic channel, and numerous research expeditions.

About The Ocean Conservancy

The Ocean Conservancy promotes healthy and diverse ocean ecosystems and opposes practices that threaten ocean life and human life. Through research, education, and science-based advocacy, The Ocean Conservancy informs, inspires, and empowers people to speak and act on behalf of the oceans. In all its work, The Ocean Conservancy strives to be the world's foremost advocate for the oceans.